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EXPLORE RECENT PRODUCTS & SERVICES

Defining unique value propositions that translate well into exceptional user– and customer experiences is a challenge. Adding value to those experiences continuously is almost expected — but to earn the trust from customers, users and all other parties involved, makes for an exceptional experience.

 I believe that my most significant value adds, are precisely those: finding the sweet spots that allow products and services to thrive in the long run, with an exceptional CX and UX, almost detached from complicated, internal-facing processes.

Some of the latest projects are password–protected — they remain relevant to the brand or company.
Please request your one-time-password.

HOW TO GET AWAY WITH A SH** EXPERIENCE?

Between 1955 and today, more than 440 FORTUNE 500 companies vanished.
Because of rising expectations, digital experiences continuously decrease and the need for innovation as an ongoing process has become inevitable.

As a CX Director, I’m helping clients to combine KPIs and business needs successfully. I add value by engaging with empathy and technology knowledge through a people-centric design approach.

I am an award-winning experience director with a background in product design and a proven track record in innovating digital products and creating commercial value

EXPLORE ALL PRODUCTS, SERVICES

Defining unique value propositions that translate well into exceptional user– and customer experiences is already a challenge! And it is even harder to add value to those experiences continuously. But to earn the trust from customers, users and all parties in a product relation, we also have to be able to bring that "continuous value promise" across.

Historically and thanks to the great feedback from peers, CEO's and other decision makers, I believe that my most significant value adds, are precisely those: finding the sweet spots that allow products and services to thrive in the long run, with an exceptional CX and UX, detached from complicated, internal-facing processes.

Some of the latest projects are password–protected, especially when they remain strategically relevant to the brand or company. These are mostly FinTech and Oil & Gas case studies. If you are a recruiter, please request a one-time-password.

card award banking innovation, design ranking top 50 best designers in the uk, the drum moma winner finacial services, ADesignAward Winner Gold

New Zealand

12 Madden Street, CBD
1010, Auckland

New Zealand

12 Madden Street, 1010, Auckland

New Zealand

12 Madden Street, CBD
1010, Auckland

New Zealand

12 Madden Street, CBD
1010, Auckland

Say hi!

hi@flf.design
+64 (0) 212 997 459

Say hi!

hi@flf.design
+64 (0) 212 997 459

Say hi!

hi@flf.design
+64 (0) 212 997 459

Say hi!

hi@flf.design
+64 (0) 212 997 459

Say hi!

hi@flf.design
+64 (0) 212 997 459

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